It is estimated that over 75% of insurance consumers start their buying process online. Therefore, it is extremely important that you develop a website for your agency. There are many services and companies that can assist you with this. For those undaunted by the thought of tackling a website on their own, there are services (such as Wix.com) that allow you to build a functional website for free or for a nominal charge.
Once you have built a website for your agency, you need to consider incorporating social media and digital advertising into your overall marketing strategy. These marketing avenues go a long way towards enhancing your agency's online visibility within your community.
IIA of Illinois members have the benefit of utilizing Trusted Choice, the national marketing brand created exclusively for IIABA members to help consumers understand the value and importance of choosing an independent insurance agent. Through Trusted Choice, members have access to a wide variety of predeveloped marketing materials, webinars and graphic designers as well as marketing tools and programs such as Advertising 101, Measure UP and more. Additionally, IIA of Illinois members have the opportunity to recoup advertising/branding expenditures though the Trusted Choice Marketing Reimbursement Program. Click here for details.
Agents who have successfully started a new business will tell you that it is important to become involved in your local community. This can be done in a variety of ways: through membership in your local Chamber of Commerce, by joining a civic organization such as Rotary or Jaycees or by becoming active in your place of worship. Insurance is a relationship business and building relationships in your local community can be a factor in the success of your new agency.
The IIA of Illinois holds a variety of events in locations throughout the state. Click here to view the current schedule of events.